Pakistan Rice Road Show 2025

A Strategic Gateway to African Markets

August 28–29, 2025 | Abidjan, Côte d’Ivoire

Bridging continents, cultivating prosperity. Join us to forge powerful trade alliances between Pakistan’s premier rice exporters and West Africa’s leading importers.

Our Mission

To build a lasting bridge between Pakistan’s rich agricultural heritage and the vibrant markets of West Africa, fostering trade, friendship, and mutual economic growth through the showcase of our finest rice.

Our Vision

To establish the Pakistan Rice Road Show as the world’s premier platform for agricultural trade, setting the global standard for quality, partnership, and market innovation.

Forge Powerful Trade Alliances

Our core objectives are designed to create lasting value for all participants.

Showcase Diverse Rice

Explore Pakistan’s rich portfolio of rice, including premium Basmati, versatile IRRI, and robust Sella varieties.

Strengthen B2B Connections

Build sustainable, long-term partnerships with Pakistan’s most reputable exporters and African importers.

Facilitate Trade Logistics

Gain access to experts in shipping, customs, warehousing, and regulatory documentation to streamline imports.

Advance Trade Diplomacy

Participate in a landmark event that supports government engagement and Africa’s food security objectives.

Bridging Markets, Delivering Quality

At the heart of international trade lies a simple truth: quality creates trust, and trust builds lasting partnerships. Our mission is to connect the fertile fields of Pakistan with the vibrant markets of Cote d’Ivoire.

Bridging Markets

We act as a strong link between Pakistani rice producers and Ivorian consumers, ensuring a smooth flow of trade from farm to table through strategic partnerships, efficient logistics, and a deep understanding of both markets.

✓Global Connectivity: Leveraging our network of growers, processors, and distributors.
✓Market Insights: Understanding consumer preferences in Cote d’Ivoire and tailoring our offerings.
✓Trade Expertise: Navigating export regulations and ensuring timely delivery.

Delivering Quality

Pakistani rice is renowned for its rich aroma, long grains, and exceptional taste. We source directly from trusted farmers and modern mills to ensure that every shipment reflects the very best Pakistan has to offer.

✓Strict Quality Control: From cultivation to packaging, every step is monitored.
✓Freshness Guaranteed: Advanced storage and shipping methods preserve flavor and texture.
✓Variety & Customization: Basmati, IRRI, and other varieties tailored to local demand.

Our Commitment to Côte d’Ivoire

Cote d’Ivoire’s growing demand for high-quality rice presents a unique opportunity. By offering consistent quality and competitive pricing, we aim to become the trusted supplier for businesses across the country. We don’t just sell rice; we deliver on a promise—freshness, purity, and reliability for mutual prosperity.

Discover Our Premier Rice Portfolio

A variety for every palate and purpose.

Basmati Excellence

World-renowned for its distinct aroma, slender long grains, and fluffy texture. The perfect choice for premium dining and high-end retail markets.

IRRI & Long Grain

The backbone of countless meals. Our affordable and versatile varieties are the trusted choice for households, caterers, and food service businesses.

Sella & Steam Rice

Engineered for performance and consistency. Ideal for bulk buyers, institutional supply chains, and large-scale distribution networks.

A Land of Agricultural Bounty

Beyond our world-class rice, Pakistan is a leading exporter of other premium agricultural products like the world-renowned Chaunsa and Sindhri mangoes.

Explore Pakistan’s Agriculture Sector →

The Legacy of Pakistani Rice

For centuries, Pakistan has been a cradle of high-quality rice cultivation. Our rice is not just a commodity; it’s a reflection of our rich agricultural heritage, perfected over generations. Grown in the fertile plains of Punjab and Sindh, and nourished by the waters of the Indus River, each grain tells a story of tradition, quality, and unparalleled flavor that is cherished across the globe.

Discover Our Rice Excellence →

Our Esteemed Organizers

Trade Development Authority of Pakistan (TDAP)

The Trade Development Authority of Pakistan is the country’s premier organization for promoting and facilitating exports. With a focus on building global market competitiveness, TDAP supports exporters through trade fairs, exhibitions, delegations, and market research, while fostering strong trade relationships worldwide.

Visit Official Site →

Embassy of Pakistan – Abidjan

The Embassy of Pakistan in Abidjan serves as a vital bridge between Pakistan and Côte d’Ivoire, fostering diplomatic, economic, and cultural ties. It actively supports initiatives to strengthen bilateral trade, connect businesses, and promote mutual understanding between the two nations.